M&A

Mistral AI acquires Pimento, a Paris-based AI marketing startup

September 22, 2026

AI & Data

M&A

Key Facts

Signal Type

M&A

Industry

AI & Data

Companies

Mistral AI, Pimento, Koyeb, Emmi AI, Partech

Date

September 22, 2026

What Happened

Mistral AI has acquired Pimento, a Paris-based startup building AI-assisted advertising software for marketing teams. Terms were not disclosed. Founded in October 2022 by Florent Fac

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