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Your revenue engine is broken. This audit shows you exactly where.

Take the 5-minute Revenue Journey Assessment and discover whichbottlenecks are killing your GTM. No fluff. No generic advice. Just a technical blueprint of what's actually wrong.

Start the free audit
revenue engine

Most companies have a strategy on paper. They just have no technical way to execute it.

Here's the truth.

01

You have expensive tools in your stack.

You have smart people on your team. You probably even have a solid ICP defined somewhere. But none of it works together.

02

Marketing targets in the dark.

You have smart people on your team. You probably even have a solid ICP defined somewhere. But none of it works together.

03

You don't have a strategy problem.

You have smart people on your team. You probably even have a solid ICP defined somewhere. But none of it works together.

The revenue journey framework

We built this framework after working with dozens of B2B companies and seeing the same patterns over and over. Revenue bottlenecks live in three places.

Stage 1: Selection

Finding the right accounts

  • Can you identify your entire market?
  • Do you know which accounts are actually in-market right now?
  • Is your target list a living system or a decaying spreadsheet?

→ This stage covers your TAM mapping, signal monitoring, and inbound qualification infrastructure.

Stage 2: Activation

Turning signals into action

  • Once you find the right accounts, can your team act on them?
  • Are your reps spending 15+ hours a week on manual research?
  • Is your outreach signal-based or spray-and-pray?

→ This stage covers your prospecting engine, outbound triggers, and sales ops automation.

Stage 3: Explanation

Scaling without breaking

  • Is your data foundation solid enough to scale?
  • Are your reps spending 15+ hours a week on manual research?
  • Can you monitor thousands of accounts without adding headcount?

→ This stage covers your data quality, cross-team integration, and AI readiness.

In 5 minutes, you'll know

01

Your revenue maturity score

A 0-100 score that shows where you actually stand.Not where you think you stand.

02

Your revenue maturity score

A 0-100 score that shows where you actually stand.Not where you think you stand.

03

Your revenue maturity score

A 0-100 score that shows where you actually stand.Not where you think you stand.

04

Your revenue maturity score

A 0-100 score that shows where you actually stand.Not where you think you stand.

Start your revenue journey audit

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Stage 1: Selection (Marketing/GTM)

Finding the right accounts
Q1: Where does your Ideal Customer Profile actually live? *
Q2: What percentage of your Total Addressable Market can you identify by name?
Q3: Do you track buying signals from your target accounts?
Q4: How old is your primary target account list?*
Q5: Can you identify high-value accounts from your inbound signups?*
Q6: Do Marketing and Sales work from the same target account list?
Next

Stage 2: Activation (Sales/Growth)

Turning signals into action
Q7: How many hours per week does each rep spend on manual prospect research?
Q8: How do your reps find and qualify new prospects?*
Q9: Do you reach out based on specific buying signals or general targeting?
Q10: What percentage of your CRM records are accurate and complete?
Q11: What percentage of rep time is spent on non-selling activities?
Q12: Do reps have context and research before every call?
Q13: How aware is your sales team of real-time buying signals from target accounts?
Back
Next

Stage 3: Expansion (RevOps/AI Ops)

Scaling without breaking
Q14: Do your revenue teams trust the data in your CRM?
Q15: How well do your marketing, sales, and CS tools talk to each other?
Q16: Do you get real-time alerts when target accounts show high-intent behavior?
Q17: Can you monitor when key contacts at accounts change jobs?
Q18: Are handoffs between Marketing, Sales, and CS automated?
Q19: Is your data structured and clean enough to power AI-driven workflows?
Back
Next

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