What Happened

On June 3, 2026, Skai, a digital marketing company formerly known as Kenshoo, announced layoffs affecting 20% of its global workforce, approximately 100 employees. This follows a previous round of layoffs in 2024, where 80 employees were let go. The company cited AI-driven operational changes as the primary reason for the restructuring.

Who Is Affected

The layoffs impact employees across multiple departments in Israel and globally. Skai emphasized that the decision was part of a broader adjustment to align with technological advancements and improve operational efficiency.

Market Impact

• Skai's restructuring highlights the growing influence of AI in marketing tech.
• Opportunities arise for vendors offering AI-driven solutions and efficiency tools.
• Competitors may face pressure to adopt similar AI-driven operational models.

What to Watch

Monitor Skai's next steps in AI product development and operational changes. Competitors and vendors should prepare for increased demand for AI-driven marketing solutions and efficiency tools.