Leadbananas: Automation & GTM Systems Specialists
Kasada: Cybersecurity company protecting enterprises from malicious automation
Size: 200-500 employees
Region: Global
Kasada’s go-to-market engine was hitting serious inefficiencies:
• Dirty, unstructured data: Prospect datasets arrived unorganized, with duplicates and inconsistencies.
• Time wasted on cleanup: GTM and sales teams were spending hours manually normalizing, de-duping, and verifying lists before they could run campaigns.
• Eroded confidence: Sales reps didn’t trust inbound or purchased data, forcing them to cross-check everything before outreach.
• Bottlenecked growth: With so much time lost to cleanup, scaling outreach and running fast campaigns was nearly impossible.
The stakes were high: without clean, reliable data, Kasada’s go-to-market efforts couldn’t move at the speed their cybersecurity business demanded.
We partnered with Kasada to design and deploy a system that flipped their workflow upside down — moving from manual cleanup to automation-first operations.
1. Automated Data Scrubbing & Normalization
We engineered a pipeline that ingests messy prospect datasets and automatically normalizes, de-dupes, and enriches them. What once took hours now happens in minutes.
2. Trustworthy Prospecting Engine
By layering on data validation and enrichment, we ensured Kasada’s sales teams could immediately trust new prospect lists without manual review.
3. Embedding Automation in GTM Strategy
Working alongside Kasada’s operations leaders, we introduced a new way of thinking: automation-first. Every new campaign and GTM initiative now starts with the question, “How can we automate this?”
The transformation was immediate.
For Kasada:
• Hours to minutes: Data cleaning time reduced by more than 90%.
• Unlocked trust: Sales teams stopped manually validating lists, freeing them to focus on selling.
• Scalable GTM engine: Every new initiative now runs on reliable, automation-first infrastructure.
For Their GTM Strategy:
• Increased confidence: Reps engage prospects knowing the data is clean and accurate.
• Faster campaigns: Launch times accelerated because prep work is automated.
• Cultural shift: Automation is now a core pillar of Kasada’s go-to-market thinking.
