The first question you should ask about Clay is, “What data can’t it find?”
After using it, you’ll find the answer is: not much. Clay is a powerful platform built on a simple spreadsheet interface that allows you to find almost any publicly available data point on a person or company. By aggregating dozens of data sources into one place, it has become the foundation for modern sales and marketing teams looking to enrich leads and automate outreach at scale.
Unify 100+ data providers, no contracts needed
■ The point
Clay acts as a central hub for over 100 data providers.
■ The detail
Instead of juggling multiple subscriptions and contracts, you can access premium sources for any data point you need, including contact information, firmographics, technographics, and funding data. This makes enrichment faster and more reliable.
■ Real-life example
Clay’s “waterfall” process ensures that if one provider fails to find a data point, the platform automatically tries the next one. In their work with OpenAI, this method more than doubled data enrichment coverage from 40% to over 80%.
Automate research and workflows with AI
■ The pointClay doesn’t just find data—it acts on it with AI.
■ The detailAI research agents can summarize job descriptions, analyze financial documents, clean messy data, and apply conditional logic to workflows without any engineering required.
■ Real-life example
You can, for instance, tell Clay to “only find a mobile number if the person’s job title includes Manager and their work email isn’t found.” This type of automation, praised by Anthropic, enables highly targeted and efficient lead-enrichment processes.
Time your outreach with real-time buying signals
■ The point
In sales, timing is everything.
■ The detail
Clay tracks millions of real-time buying signals, from job changes and promotions to funding rounds, product launches, and website visits. These signals can trigger outreach exactly when prospects are most receptive.
■ Real-life example
Coverflex used Clay to monitor over 3 million buying signals and achieved a 5x increase in team output, proving how powerful timely outreach can be.
Conclusion
If you’re looking to consolidate your tech stack, supercharge your lead data, and automate your outbound motion, Clay is the essential tool you need.
Ready to try the most powerful data enrichment platform on the market?
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